Web design is about marketing – the graphics go on top!

Your website is a marketing tool. Actually, a machine full of integrated tools. To get it running efficiently: list business objectives, brainstorm marketing copy, map out calls to action and wire-frame the necessary elements of each page type before having your website “designed” by a graphics person.

Because most first time visitors come from Google to any of your landing pages, you’ve only got a few seconds to grab their attention and deliver your message. So check that your web pages are designed to tell them that they are in the right place to find what they were searching for as you guide them towards your goals.

Does each page let new visitors know

• Where they are
• What they can do here
• Why they should do it

Does it

• Educate – explain why they need your products
• Expertise – show you’re a leader they can trust
• Evidence – prove others benefit from your product

Does it

• Grab their attention or give them something FREE!
• Keep them Interested and create desire for your products
• Guide them through the sales process and Call Them to Action!

Your website is an online brochure for your brand AND a marketing tool. Use it to test, analyse and improve design elements such as call to action graphics, call-outs and landing page and squeeze page layouts to increase contact form conversions, newsletter sign-ups and sales.