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13 Jul2017

The number of distressed business owners who get in touch with me because their website has dropped out of Google's search results pages and no longer brings them the business they need is increasing all the time. The reason why - they give digital marketing work to web designers, web developers or newbie marketers who... read more

14 Feb2017

As a business owner, website designer or marketing manager, its your job to ensure your site is doing everything it can to convert as much of your traffic into sales, right? Refining design elements, marketing messages and sales funnels is essential for any business, so here is a list of basic conversion optimisation issues I... read more

28 Nov2016

Google wants to rank your pages in the search results, that's a fact. However the search engine often has a difficult time doing so when the urls of your pages change. Sure it's best not to change the address of your pages, posts, categories and tags but, there are a few instances when they just have... read more

23 Sep2016

When Google was founded, PageRank was the initial algorithm that was used to rank pages, which did so by considering the number of backlinks (incoming links to your site). However, over time, the algorithm used by Google to rank search results has evolved, and the current algorithm, which since today's Penguin 4 update, is now... read more

14 Aug2016

In today’s modern era of information technology, search engine optimization has become the norm for a company’s online success. With Google holding a market share of 70% on PC and 87.59% on both smartphones and tablets, it’s no doubt that businesses should reconsider their SEO strategy in order to create Google-friendly websites. Google has been... read more

17 Dec2014

The Google Keyword Planner tool is a valuable tool that helps webmasters to plan their Search Network campaigns for Google AdWords. It can also be used to plan paid search campaigns for other ad networks, as well as to plan organic SEO marketing efforts. The Google Keyword Planner tool is offered free of charge to... read more

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