Web Design Checklist
Web design is about marketing - the graphics go on top!
Your website is a marketing tool. Actually, a machine full of integrated tools. To get it running efficiently: list business objectives, brainstorm marketing copy, map out calls to action and wire-frame the necessary elements of each page type before having your website "designed" by a graphics person.
Here is your web design checklist
Because most first time visitors come from Google to any of your landing pages, you've only got a few seconds to grab their attention and deliver your message. So check that your web pages are designed to tell them that they are in the right place to find what they were searching for as you guide them towards your goals.
- Where they are
- What they can do here
- Why they should do it
Does each page let new visitors know
- Educate - explain why they need your products
- Expertise - show you’re a leader they can trust
- Evidence - prove others benefit from your product
- Grab their attention or give them something FREE!
- Keep them Interested and create desire for your products
- Guide them through the sales process and Call Them to Action!
Your website is an online brochure for your brand AND a marketing tool. Use it to test, analyse and improve design elements such as call to action graphics, call-outs and landing page and squeeze page layouts to increase contact form conversions, newsletter sign-ups and sales.
Understand When Customers Buy Online
Everybody likes buying stuff! Regardless of lifestyle or budget, people enjoy getting the stuff they want and need. Nobody likes spending money though. So understanding how to help people justify the decision to part with their money is an essential step in converting more website visitors into paying customers. Read more about understanding when customers buy online.
5 Point Website User Experience Checklist
Nobody else sees you're site like you do! When reviewing your website, check that it provides visitors with a good experience of your products and services, so be sure to communicate with what you say, how you say it and what you expect potential customers to do. Five essential things to consider when checking web site usability include... see the full web site user experience checklist.
Grab People’s Attention Checklist
Communicate with what you say, how you say it and what you expect potential customers to do on your website: Use the AIDA checklist to grab people’s attention when creating marketing copy A is Attention - Interrupt your audience with attention grabbing headlines, copy and images I is Interest - draw them in with things... read more
Make Your Website Visible and Viable
You don't have to be a great salesperson. Just make it easy for people to find and buy your products online: Good design - not just looking good, your website needs to function as a marketing tool Good keywords - research keywords that people will use to search for your product Good links - ask... read more