SEO Checklist
‘Up-to-date’ SEO articles on the web date back 10 years! Google’s search algorithm changes every single day
SEO best practices change every time google changes (around 400 times per year) so neglecting to adapt your SEO strategy can be as bad as not doing any search engine optimisation at all, not researching your search markets first and not publishing informative or entertaining content that people find useful.
Your SEO Checklist
Optimising your web pages and content to increase organic search traffic can be quite straight forward but keep an eye out for these common mistakes …
- trusting Google – collaborate keyword research data using other free tools
- just the basics – find modifiers and qualifiers as well as targetable phrases
- lazy thinking – seek new keyword phrases that match the searcher’s intentions
Keyword research mistakes
- incorrect indexing – check search engines index your pages with free tools
- annoying robots – add robots files, xml and html sitemaps to help the robots
- mixing it up – silo your site architecture and nofollow cross category links
Website configuration errors
- guessing – study volume and competition before developing a content strategy
- slacking – publish regular linkable, quality articles, blog posts and pages
- forgetting – focus on readers, write for people first, search engines second
SEO content gaffs
- paid submission – don’t go near sites that send naff traffic from off-topic lists
- non-personal requests – don’t send link requests that appear to be automated
- spamming – posting spammy links in forums and blogs is a no no. Do it with care!
Links building disasters
Learn the basics and get optimising your web pages to claim your share of the organic search market, but be sure to get expert advice wherever possible because out-of-date SEO practices and misinformed link building strategies can destroy your brand and get your website banned/penalized/filtered out of the major search engines, or both in an instant.
More SEO Resources
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How Well-Meaning Web Designers Destroy Google Rankings
Hey ho, a couple of years in and your self-promotion and marketing efforts have helped slowly but steadily increase traffic to your site in a way that sales figures grow quarter on quarter – in fact, there is enough money in the kitty to take it to the next level and get your site improved!… read more
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Decrease Web Page Load Speeds – 7 Free Tools Reviewed
Page load times are more critical than ever. People want instant access to everything – paying bills, shopping, reading articles, watching videos, etc. If there’s any delay, we’re on to something else – or we’re just disappointed. As overall page speeds have increased over the years, our attention spans have become shorter. To prove that… read more
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Google Compliance – 6 SEO Essentials for Ranking
In the past few years, Google has made several updates to its search algorithm, such that it is now almost impossible to figure it out, even if you are an SEO expert. With over 200 search engine signals (ranking factors) and very stringent rules, trying to bypass or manipulate Google’s search algorithm is now much… read more
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Boost SEO Rankings with Broken Incoming Link Redirects
Google wants to rank your pages in the search results, that’s a fact. However the search engine often has a difficult time doing so when the urls of your pages change. Sure it’s best not to change the address of your pages, posts, categories and tags but, there are a few instances when they just have… read more
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Penguin 4 Update & Manipulated Domain Statistics
When Google was founded, PageRank was the initial algorithm that was used to rank pages, which did so by considering the number of backlinks (incoming links to your site). However, over time, the algorithm used by Google to rank search results has evolved, and the current algorithm, which since today’s Penguin 4 update, is now… read more
