Marketing Agency Rockets
Launching online products with Brighton Marketing Agency
The Rocket Marketing Group’s portfolio of online membership clubs provide increased customer loyalty and incremental revenue for a range of clients around the UK including TV channels such as Ideal World, JML and Pitch TV.
Reporting directly to the Managing Director of the 100 strong marketing agency in Brighton, I worked alongside Rocket’s Marketing Manager Alan Saunders to monetize new online markets. Employed as a web developer, I soon took on the responsibility of managing all of the agency’s portfolio of websites and digital marketing campaigns during a 15 month period of rapid online growth.
Having presented a full internet marketing strategy and provided a plan of action to the company directors, I was asked to implement my recommended campaigns and to advise the marketing team on how to best use the web and discover and profit from newly tapped markets. It worked.
- Main Achievements:
- Opened up new revenue streams with automated pay-to-join website creation
- Doubled average daily traffic to the company’s membership club portfolio
- Optimised online conversions to double paid sign-ups every 6 weeks
- Achieved 16 times more paid clicks per day without adjusting AdWords budget
- Introduced new on-site call to action split testing, analysis and optimisation
Search Engine Optimisation
- Creation of Joomla! based branded pay-to-join website
- Optimised to attract over 200 search visits per day
- Campaign Analysis via Google Analytics and SEOMoz
I developed the functionality rich 123Save website and for a day per week, over a 6 month period, optimised the site to bring over 200 natural search visitors each day. Ranking high in the first page of Google UK search results for competitive queries including: Butlins discount, Schuh discount, English Heritage discount and more. See the full 123Save web page optimisation case study.
Pay Per Click Management
Having made suggestions to the 241 Hotel Club PPC campaign, I was asked to manage the company AdWords account and advise on keyword research, split testing, bidding, conversion rate optimisation and paid search traffic analysis.
- Increased daily clicks 4 fold
- Decreased cost per click 4 fold
- Improved landing page quality
score and conversion rates
Website Creation and Management
Creation of 4 websites using a variety of content management systems to integrate with Rocket’s customer management software as well as website updates, maintenance and traffic reporting:
- Ideal Extras Club – Joomla! 1 club website for Ideal World TV
- Health and Home Club – Joomla! 1 membership club website
- My Tech Card – Static Xhtml affiliate software sales website
- 123Save – Joomla! 1.5 discount voucher savings club website
Email Marketing
Creation of over 100 html newsletters, eshots and press releases, plus delivery of over 100,000 of them to segmented lists using dotmailer, mailchimp and great graphics by Rocket’s lead designers Gary Simpson and Becky Saunders, see the images above.
Strategy, Planning and Analysis
Seeking out new online markets to further monitise Rocket’s existing off-line products was a high priority for the expanding marketing firm.
By building Rocket’s latest membership club website as both an automated vehicle to deliver discount voucher products and also as a tool to help collect valuable market research data allows the company to make better informed decisions with regard to their entire range of savings clubs – simply by monitoring 123Save’s web traffic statistics and using the automated website as a complete marketing tool.
Alan Saunders of the Rocket Marketing Group saw revenue generated solely online double 5 times during my management of the sites and was able to use the new marketing intelligence gathered to better allocate resources within Rocket’s growing team.
Having helped the company double daily visits to their portfolio of sites, I chose to continue in a purely freelance capacity in order to free up more time to provide more clients with similar services. Rocket’s Chief Andy Huggins provided these kind words about my work.
“Martin is creative, methodical and structured in his approach to work. He always goes the extra mile with great background research, making it his business to fully understand the market he is working in, to add maximum value. His first presentation on what he would do for Rocket and how was amazing! He told us things we had never thought of, and then got to work on achieving his plan. The real measure of his skill is in the strong results he continually delivers. Martin is a real asset to any company and we are very sorry to see him leave.”
