Web Usability

Page load times are more critical than ever. People want instant access to everything – paying bills, shopping, reading articles, watching videos, etc. If there’s any delay, we’re on to something else – or we’re just disappointed. As overall page speeds have increased over the years, our attention spans have become shorter. To prove that… read more

In the past few years, Google has made several updates to its search algorithm, such that it is now almost impossible to figure it out, even if you are an SEO expert. With over 200 search engine signals (ranking factors) and very stringent rules, trying to bypass or manipulate Google’s search algorithm is now much… read more

As a business owner, website designer or marketing manager, its your job to ensure your site is doing everything it can to convert as much of your traffic into sales, right? Refining design elements, marketing messages and sales funnels is essential for any business, so here is a list of basic conversion optimisation issues I… read more

Google wants to rank your pages in the search results, that’s a fact. However the search engine often has a difficult time doing so when the urls of your pages change. Sure it’s best not to change the address of your pages, posts, categories and tags but, there are a few instances when they just have… read more

See your site from a search engine’s point of view Checking that all of your web pages are functioning properly and correctly monitoring important elements such as broken links and missing files is only half of what Screaming Frog’s SEO Spider web page crawler can do to save you heaps of time and worry. Seeing… read more