Link Building

In the past few years, Google has made several updates to its search algorithm, such that it is now almost impossible to figure it out, even if you are an SEO expert. With over 200 search engine signals (ranking factors) and very stringent rules, trying to bypass or manipulate Google’s search algorithm is now much… read more

Google wants to rank your pages in the search results, that’s a fact. However the search engine often has a difficult time doing so when the urls of your pages change. Sure it’s best not to change the address of your pages, posts, categories and tags but, there are a few instances when they just have… read more

When Google was founded, PageRank was the initial algorithm that was used to rank pages, which did so by considering the number of backlinks (incoming links to your site). However, over time, the algorithm used by Google to rank search results has evolved, and the current algorithm, which since today’s Penguin 4 update, is now… read more

In today’s modern era of information technology, search engine optimization has become the norm for a company’s online success. With Google holding a market share of 70% on PC and 87.59% on both smartphones and tablets, it’s no doubt that businesses should reconsider their SEO strategy in order to create Google-friendly websites. Google has been… read more

See which links will help you achieve top rankings Ahrefs is a powerful site explorer and backlink-checking tool that offers detailed insight into the link profiles of your website and the websites of your competitors. The Ahrefs suite of tools are available in several forms, including a limited free trial which allows you to see… read more

See your site from a search engine’s point of view Checking that all of your web pages are functioning properly and correctly monitoring important elements such as broken links and missing files is only half of what Screaming Frog’s SEO Spider web page crawler can do to save you heaps of time and worry. Seeing… read more