Find Your Target Keywords with Google’s Keyword Planner
The Google Keyword Planner tool is a valuable tool that helps webmasters to plan their Search Network campaigns for Google AdWords. It can also be used to plan paid search campaigns for other ad networks, as well as to plan organic SEO marketing efforts.
The Google Keyword Planner tool is offered free of charge to all webmasters who have a Google AdWords account. It can be found in your AdWords control panel, under Keyword Planner in the Tools drop-down menu. This tool recently replaced the old anonymous keyword search tool and offers most of the same features as that tool.
The keyword planner tool can be used to:
• Find keywords related to your niche.
• Research new keywords to plan your AdSense campaigns.
• View historical statistics such as search volume for the keywords you are interested in.
• Get traffic estimates for keywords to help you decide whether you should include them in your campaign.
• Get estimates on keyword performance so that you can more easily decide what budget to set.
To use the Keyword Planner tool, simply enter a keyword and then look at the long-tail keyword suggestions that it provides. The Keyword Planner offers expanded keywords as well as key phrases that include your chosen keywords, so you can get a lot of ideas by simply entering a product name or model number, for example.
You don’t have to limit yourself to searching for one keyword at a time, either. You can upload a list of keywords and get information for all of them with just a few mouse-clicks. In addition, once you have a search volume or traffic estimate list for some keywords, you can filter the results into ad groups for easy use with your Google AdSense campaigns.
Another particularly useful feature is that you can combine two keyword lists. So if you offer local SEO services, for example, you could include a list of nearby towns and cities, and a list of phrases such as search marketing, SEO, etc., that you want to target. The keyword tool will match the keywords in list A with keywords in list B, creating a large list of longer search phrases for you to get data on. This can be a huge time-saver and can really help you to fine-tune your marketing efforts.
The Google AdWords keyword tool is a great tool for getting ideas for article marketing and search marketing as well as for Google AdWords. It can take a while to get used to using this tool, but once you figure out how to use it to its full potential, you will find it really improves your traffic and your AdWords return on investment.
