Local Business Website

Local Business Websites

Local Business Website CreationWynnes removals are a fresh Sussex based removals firm with customer services at their heart of their brand. The fast growing company had grown from a small 2 man and van partnership into a 11 man team of trained removals specialist, a small fleet of vehicles and a huge storage facility in just over 2 years.


The Problem:
Having realised their business was not growing or likely to grow without a better online presence, and that their brand and message was not getting beyond those people who already knew about the company, Wynnes needed to up their game to compete with the local online competition to ensure the suvival of their company.

With a brand logo and website layout designed by a family member at hand and plenty to say about their range of their removals services Wynnes' directors needed an easy-to-update website that was not only search engine friendly, but created in a way that could grow at the same rate as the business.

The Solution:
First steps were to interview Wynnes' directors in order to get an outline of the type of website their team, and more importantly, that their potential customers needed. Next was to put a plan together that ensured that their pre-designed logo and branding were incorportated into a fully functional, content-rich website that generated natural search traffic.

By scheduling a time-scale that suited Wynnes' budget and by ensuring that each team member had personal branded email accounts that they could use to reply to potential customers using online quote request forms, we were set to start to re-claim our share of the local Google search market.

Wynnes website provides not just an online brochure for their large range of services but an intergrated machine that pulls daily traffic from locals already searching for their services and related products.
  • Domain, hosting and email account set up
  • Analytics and Webmaster tools set up
  • Wordpress website design and creation
  • Fully responsive mobile friendly layout
  • Search engine friendly expandable content

By tracking the thank you page that potential leads are directed to after filling in a form, Wynnes team can see which previous pages people visited and map the route eventual paying customers take through the site. As well as knowing the keyword phrases potential customers were searching for in Google, we were able to create specific extra content and functionality to suit visitors expectations

In order to fine tune the marketing message and display content their visitors needed to see in order to request a quote, we added a range of extra features including:
  • Responsive homepage slideshow
  • Animated testimonials section
  • Multiple post pages for services
  • Tag pages for many local towns
  • Quick quote and contact forms

The Outcome:
Wynnes new website supassed all expectation from the team. Having owend a Yelp based 5 page site in the past that generated zero leads from the online market, Wynnes were overjoyed to see, not only that the site was a great representation of their brand, but that it generated more and more traffic and business each month since launch.

Within 6 months of the new site being online, Wynnes had made it to the first page of Google search results pages for over 100 of their chosen search terms which generated volumes of traffic and sales they could further invest digital marketing campaigns such as Pay Per Click Adwords advertising and Conversion Rate Optimisation services.

The Recommendation:

"Martin came on board with our company, he help us to develop and build our new website, from to start to finish, he is also working on our search engine optimization.

Since Martin has come on board, we have developed a great working practise and our site is now growing in the right way, we are now in discussions about the next stages of our business development and are looking forward to working with Martin further. I would highly recommend Martin, he has been a pleasure to have met and worked with.” Laurence Wynne - owner of Wynnes Removals.

Read more client recommendations, view a range of websites I have created or drop me a line for a free website review.


Post discussion

Comments are closed.

Time for Action? Give your products and services the professional marketing they deserve...

...or contact me to ask any question

  • Martin Wilson at Linkedin
  • Martin Wilson on Google+
  • Martin Wilson on Twitter
  • Email Martin Wilson