As a business owner, website designer or marketing manager, its your job to ensure your site is doing everything it can to convert as much of your traffic into sales, right? Refining design elements, marketing messages and sales funnels is essential for any business, so here is a list of basic conversion optimisation issues I... read more
Optimise your web site to help visitors understand and navigate it properly in order to increase engagement and online sales with free conversion optimisation advice, tools and resources.
Everybody likes buying stuff! Regardless of lifestyle or budget, people enjoy getting the stuff they want and need. Nobody likes spending money though. So understanding how to help people justify the decision to part with their money is an essential step in converting more website visitors into paying customers. Read more about understanding when customers buy online.
Nobody else sees you're site like you do! When reviewing your website, check that it provides visitors with a good experience of your products and services, so be sure to communicate with what you say, how you say it and what you expect potential customers to do. Five essential things to consider when checking web site usability include... see the full web site user experience checklist.
You don't have to be a great salesperson. Just make it easy for people to find and buy your products online: Good design - not just looking good, your website needs to function as a marketing tool Good keywords - research keywords that people will use to search for your product Good links - ask... read more