Research Your Online Competitors

Markets and technologies never stand still - and neither to your competitors. Aim ahead of game rather than chase a trend:

  1. Research - make a list with notes of all your competitors including...
  2. Direct competitors - head to head competitors who share your target markets
  3. Other competitors - similar products to your own but in a different niche or location
  4. Indirect competitors - other ways that potential customers could spend their money instead
  5. Act - set up Google alert for each competitor in your list and study their behaviour

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