Grab People’s Attention Checklist

Communicate with what you say, how you say it and what you expect potential customers to do on your website:

  1. Use the AIDA checklist to grab people’s attention when creating marketing copy
  2. A is Attention - Interrupt your audience with attention grabbing headlines, copy and images
  3. I is Interest - draw them in with things that will interested and fixed on your message
  4. D is Desire - create desire for your product, influence what they will think and want
  5. A is Action - tell then what to do: to buy your product go here, email us for a quote here

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