Define Your Ideal Online Customer

Be a Psychologist - segment your market and work out why each group would buy your product:

  1. Ideal customer - split your customers into related groups and define your ideal customer
  2. Demographics - make a note of their age-group, gender, income bracket and geographic location
  3. Buying habits - will they buy every day, week, month or once in a few years and where from
  4. Buying motives - are they buying to solve a problem or to make themselves feel good
  5. Buying purchaser - who will buy and pay for the product, e.g. grandparents for a child

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