5 Behavioural Search Marketing Facts

Search engines such as Google use behavioural search data to customise results for individual users:

  1. Including: search behaviour, browsing history, physical location, demographic and community info
  2. You can turn off personalised search in Google by adding &pws=0 to your search query
  3. You can have Google ignore your web history to influence search results by signing out of Google
  4. You can even edit your Google tracking settings by logging in and clicking the help link
  5. Better still, you can search and download free browser plugins to manage your search results

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