5 Basic Facts about Google AdWords

Google AdWords pay per click advertising brings targeting visitors to websites like yours. Some facts:

  1. AdWords is an established brand which delivers the most (around 61%) paid search results on the web
  2. Google has a strong distribution network with millions of websites ready to show your advert
  3. There are two different costing models: pay per click and pay per 1000 impressions
  4. Ads go live immediately, daily costs can be limited and there are no minimum spending fees
  5. You get access to Google tools, including their conversion tracking app to optimise your ROI

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