As a business owner, website designer or marketing manager, its your job to ensure your site is doing everything it can to convert as much of your traffic into sales, right? Refining design elements, marketing messages and sales funnels is essential for any business, so here is a list of basic conversion optimisation issues I... read more
Improve your website visitor experience and make it easy for them to find what they want with free expert web usability resources that encourages more potential customers to return to your site.
Google wants to rank your pages in the search results, that's a fact. However the search engine often has a difficult time doing so when the urls of your pages change. Sure it's best not to change the address of your pages, posts, categories and tags but, there are a few instances when they just have... read more
See your site from a search engine's point of view Checking that all of your web pages are functioning properly and correctly monitoring important elements such as broken links and missing files is only half of what Screaming Frog's SEO Spider web page crawler can do to save you heaps of time and worry. Seeing... read more
Nobody else sees you're site like you do! When reviewing your website, check that it provides visitors with a good experience of your products and services, so be sure to communicate with what you say, how you say it and what you expect potential customers to do. Five essential things to consider when checking web site usability include... see the full web site user experience checklist.
Tailoring your website to have the highest SERP (Search Engine Results Page) ranking for a keyword search often includes these factors: Meta tags: title tag, description tag, meta keywords tag, domain url, file names, page names Page content: heading tags, textual content, images alt tags, strong and bold tags, fully qualified links Development: site map,... read more
You don't have to be a great salesperson. Just make it easy for people to find and buy your products online: Good design - not just looking good, your website needs to function as a marketing tool Good keywords - research keywords that people will use to search for your product Good links - ask... read more