As a business owner, website designer or marketing manager, its your job to ensure your site is doing everything it can to convert as much of your traffic into sales, right? Refining design elements, marketing messages and sales funnels is essential for any business, so here is a list of basic conversion optimisation issues I... read more
Discover how your potential customers think when making a purchase and find out what you need to do to reduce friction an help them move towards buying your products online with expert sales advice and articles about the psychology of selling online.
Knowing how your customers think and search matters Google Trends is a free tool which Google offers to give webmasters and users an insight into the most popular topics on the web today. Here you can see the phrases your customers are searching for most. About Google Trends The home page of the Google Trends... read more
Everybody likes buying stuff! Regardless of lifestyle or budget, people enjoy getting the stuff they want and need. Nobody likes spending money though. So understanding how to help people justify the decision to part with their money is an essential step in converting more website visitors into paying customers. Read more about understanding when customers buy online.
Nobody else sees you're site like you do! When reviewing your website, check that it provides visitors with a good experience of your products and services, so be sure to communicate with what you say, how you say it and what you expect potential customers to do. Five essential things to consider when checking web site usability include... see the full web site user experience checklist.
Social networks and websites are a great place to snoop on your competitors and their customers and by joining in you can extend your reach to markets you wouldn’t normally find. What's more, by promoting your brand on the social networks you can reach out to your current and potential new customers and get a... read more
Search engines such as Google use behavioural search data to customise results for individual users: Including: search behaviour, browsing history, physical location, demographic and community info You can turn off personalised search in Google by adding &pws=0 to your search query You can have Google ignore your web history to influence search results by signing... read more