Knowing how your customers think and search matters Google Trends is a free tool which Google offers to give webmasters and users an insight into the most popular topics on the web today. Here you can see the phrases your customers are searching for most. About Google Trends The home page of the Google Trends... read more
Discover how your potential customers think and what you need to do to help them move towards making a purchase with expert advice and articles about the psychology of internet marketing.
Everybody likes buying stuff! Regardless of lifestyle or budget, people enjoy getting the stuff they want and need. Nobody likes spending money though. So understanding how to help people justify the decision to part with their money is an essential step in converting more website visitors into paying customers. Read more about understanding when customers buy online.
Search engines such as Google use behavioural search data to customise results for individual users: Including: search behaviour, browsing history, physical location, demographic and community info You can turn off personalised search in Google by adding &pws=0 to your search query You can have Google ignore your web history to influence search results by signing... read more
Communicate with what you say, how you say it and what you expect potential customers to do on your website: Use the AIDA checklist to grab people’s attention when creating marketing copy A is Attention - Interrupt your audience with attention grabbing headlines, copy and images I is Interest - draw them in with things... read more
Be a Psychologist - segment your market and work out why each group would buy your product: Ideal customer - split your customers into related groups and define your ideal customer Demographics - make a note of their age-group, gender, income bracket and geographic location Buying habits - will they buy every day, week, month... read more