Everybody likes buying stuff! Regardless of lifestyle or budget, people enjoy getting the stuff they want and need. Nobody likes spending money though. So understanding how to help people justify the decision to part with their money is an essential step in converting more website visitors into paying customers. Read more about understanding when customers buy online.

Nobody else sees you’re site like you do! When reviewing your website, check that it provides visitors with a good experience of your products and services, so be sure to communicate with what you say, how you say it and what you expect potential customers to do. Five essential things to consider when checking web site usability include… see the full web site user experience checklist.

Social networks and websites are a great place to snoop on your competitors and their customers and by joining in you can extend your reach to markets you wouldn’t normally find. What’s more, by promoting your brand on the social networks you can reach out to your current and potential new customers and get a… read more

Search engines such as Google use behavioural search data to customise results for individual users: Including: search behaviour, browsing history, physical location, demographic and community info You can turn off personalised search in Google by adding &pws=0 to your search query You can have Google ignore your web history to influence search results by signing… read more

Communicate with what you say, how you say it and what you expect potential customers to do on your website: Use the AIDA checklist to grab people’s attention when creating marketing copy A is Attention – Interrupt your audience with attention grabbing headlines, copy and images I is Interest – draw them in with things… read more

Be a Psychologist – segment your market and work out why each group would buy your product: Ideal customer – split your customers into related groups and define your ideal customer Demographics – make a note of their age-group, gender, income bracket and geographic location Buying habits – will they buy every day, week, month… read more