Google wants to rank your pages in the search results, that's a fact. However the search engine often has a difficult time doing so when the urls of your pages change. Sure it's best not to change the address of your pages, posts, categories and tags but, there are a few instances when they just have... read more
Understand what the search engines such as Google are looking for in order to crawl, index and better rank your web pages to increase traffic from natural search with up-to-date expert Google advice and resources.
When Google was founded, PageRank was the initial algorithm that was used to rank pages, which did so by considering the number of backlinks (incoming links to your site). However, over time, the algorithm used by Google to rank search results has evolved, and the current algorithm, which since today's Penguin 4 update, is now... read more
In today’s modern era of information technology, search engine optimization has become the norm for a company’s online success. With Google holding a market share of 70% on PC and 87.59% on both smartphones and tablets, it’s no doubt that businesses should reconsider their SEO strategy in order to create Google-friendly websites. Google has been... read more
The Google Keyword Planner tool is a valuable tool that helps webmasters to plan their Search Network campaigns for Google AdWords. It can also be used to plan paid search campaigns for other ad networks, as well as to plan organic SEO marketing efforts. The Google Keyword Planner tool is offered free of charge to... read more
Knowing how your customers think and search matters Google Trends is a free tool which Google offers to give webmasters and users an insight into the most popular topics on the web today. Here you can see the phrases your customers are searching for most. About Google Trends The home page of the Google Trends... read more
You can help the search engines find your website by keeping in mind and optimising these major factors: Content: all the information your website contains including text, images, videos, multimedia Popularity: how many people are talking about you and linking to your web pages really matters Architecture: help search engine spiders to find relevant content... read more