As well as new logos and branding the growing firm needed a modern website that not only pulled online leads from locals searching for building services but also to encourage them to request a rough quote, that the team could follow up by phone.
With a budget of £1500 for the website design and content creation and a further £500 available to establish themselves as a main player in the local search engine results pages, I was able to put together a package that set the company up to grow online with no further investment or technical knowledge required.
- Brand design, domain, hosting and email set up
- Fully responsive website for all device types
- Optimised layout design to convert online leads
- Quote estimate form goal conversion tracking
The easily update-able site allows the team to add new pages and client testimonials as well as images of their latest building work.
By setting Google analytics on the site to track visitors and gather data about the Building company's online market and niches, Bright One have become savvy about using their new site's traffic data to best fine tune their wording to best attract and convert specifically just those searchers looking for local building services.
The company also benefit from the site contact form and quote form "thank you" pages being tracked for conversions in Google Analytics. So every time a searcher clicks their link in Google's results pages then clicks through the pages and fills out an enquiry form, the client can see just which keyword phrases and pages attract paying customers - allowing the to further target newly identified profitable search markets as they become apparent.
Of course Bright One's team love the site and are not only pleased to see their work displayed on the web for all to see but also for the rankings and traffic the subsequent small SEO campaign I implemented – taking the newbie brand to the top of Google for dozens of their target keyword phrases within a month of launch!
Read more about the new site search engine optimisation case study for Bright One Builders or Google "Brighton Builders Deliveries" to visit their site (and be sure to adjust your browser widow width to see how the content layout adapts in different devices).
Perfect for us because now we are online and can add more pages all we do is answer the calls we get from it with nothing else to pay except 50 quid to host the site each year. Cheers Martin and team”
Matt Leake - Bright One Builders.