See your site from a SEO Spider’s point of view. Checking that all of your web pages are functioning properly and correctly monitoring important elements such as broken links and missing files is only half of what Screaming Frog’s SEO Spider web page crawler can do to save you heaps of time and … read more about monitoring your web pages easily.
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Everybody likes buying stuff! Regardless of lifestyle or budget, people enjoy getting the stuff they want and need. Nobody likes spending money though. So understanding how to help people justify the decision to part with their money is an essential step in converting more website visitors into paying customers. Read more about understanding when customers buy online.
Nobody else sees you’re site like you do! When reviewing your website, check that it provides visitors with a good experience of your products and services, so be sure to communicate with what you say, how you say it and what you expect potential customers to do. Five essential things to consider when checking web site usability include… see the full web site user experience checklist.
Google AdWords pay per click advertising brings targeting visitors to websites like yours. Some facts: AdWords is an established brand which delivers the most (around 61%) paid search results on the web Google has a strong distribution network with millions of websites ready to show your advert There are two different costing models: pay per… read more
Social networks and websites are a great place to snoop on your competitors and their customers and by joining in you can extend your reach to markets you wouldn’t normally find. What’s more, by promoting your brand on the social networks you can reach out to your current and potential new customers and get a… read more
Educate your market and the industry in general with a series of online press releases. Publish one on your site whenever your business or project achieves a great feat, when you break a record, complete a prestigious project or when your services are praised or acknowledged by your industry: Lead paragraph – in 50 to… read more