Newsletter Design & Optimisation

Get professional newsletter design, optimisation and delivery services to bring more prospective customers back to you website each week or have your sign up forms and email templates tuned up to improve click through rates and get better returns out of your email marketing campaigns.

Newsletter Design Case Study - Wiley Inc

Wiley Newsletter brings targeted traffic from subscribers of their certification series of publications and drives them back to similar products on the global corporation's website. The firm out-sources commercial newsletter development work to freelance marketing experts in the UK in order to optimise for the local audience.

newsletter design and development

The Problem: The certification newsletter mailout gets delivered to recipients around the world, mainly to customers who have already bought academic books from the company. A browser friendly email has to be created from the newsletter template each time new books are published and promoted on the web.

The Solution: I edited the commercial newsletter with new marketing copy and publication images and developed the newsletter layout design:
  • Re-building the template layout to show images in sidebar
  • Embedding the latest product images, descriptions and prices
  • Adding alt and title tags and tracking links for later analysis
  • HTML / CSS Validation and multi-browser checks and tests

The Outcome: The global publisher's policy of keeping their email marketing newsletters varied in content and design throughout the academic year ensures that the certification series stays fresh and interesting. I was thanked for implementing the layout re-design by wiley's localised internet marketing agents who rely on browser friendly design to best implement commercial newsletter development and email marketing campaigns for their clients.

Find out more about improving, segmenting or developing commercial newsletters and my other Brighton Digital Marketing Services.


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