Membership Club Website
The Ideal Extras Club is the popular UK TV channel’s customer membership club that allows the company to engage with members by delivering regular offers, promotions and rewards.
The Problem: Ideal World needed a way of rewarding loyal customers and deliver incentives and promotions in order to encourage subscribers to engage more with the brand. Working as part of The Rocket Marketing Group we were asked to deliver a branded membership club that allows members to access a wealth of free gifts, incentives and customer rewards selected from Rocket’s partner companies.
- Join, login and search functionality
- Secure payment and automatic renewals
- Categoried offers drawn from database
- Graphics and content by Rocket’s team
The Outcome: The website I created works seamlessly along-side the bespoke membership club created by Rocket’s team and allows the popular TV channel to engage with customers with little ongoing input on their behalf and allows members to access offers, regular newsletters, promotions and marketing materials from the brand. Marketing Manager of The Rocket Marketing Group, Faye Hopkins, announced the success of the project launch and provided a great testimonial about my work in creating the branded membership club website.
“Martin is a hard-working, knowledgeable and reliable member of the team. He takes pride in all the work he produces.” Faye Hopkins
