CRO Checklist

Your site has leaks - but A/B testing proves for a fact which marketing messages and design issues are blocking your online sales funnel

By its very nature, Conversion Rate Optimisation or landing page optimisation) is guaranteed to get results and provide essential insights on what works best to increase online enquiries and sales via improved marketing messages, layout design and call to action wording.

cro checklist optimisation

Here is your CRO Checklist

Essential Landing Page Elements
  • Branding Elements - tell visitors about your brand with your logo and strap-line
  • Value Proposition - tell visitors what products and services you have on offer
  • Trust and Authority - tell them why they should trust and buy products from you
  • Call to Actions - tell them what to do next and what they'll get if they convert
Goal Tracking and Integration
  • Track your traffic - use Google Analytics or KissMetrics to record all site visits
  • Track your goals - Prioritise your goals and map each to elements in your web page
  • Integrate CRO tools - Make experimental design changes and review heatmaps
  • Inform your team - Brainstorm potential marketing messages and design improvements
A/B split testing and optimisation
  • Be scientific - use Optimizely A/B testing to tweak your message or design
  • Test alternate layouts - Know for a fact if short sales pages beat long versions
  • Test essential messages - Rewrite alternate appeal headings to test wording
  • Test sales funnels - See which combination produces the most conversions
Act Now! yesterday's visitors have already been lost

Setting up conversion tracking experiments with tools such as Optimizely is a great way to increase sales from your existing leads and website visitors in a way that relies on results based on experiment data. This means you no longer need to base decisions on objective marketing staff opinions and assumptions made by your design team.

Find out how to improve your landing page messages and sales funnel to increase leads or sales by signing up for conversion optimisation advice or have me review your website and get expert recommendations with a free landing page review.

CRO Resources

  • Check Your Website is Optimised to Convert Sales

    As a business owner, website designer or marketing manager, its your job to ensure your site is doing everything it can to convert as much of your traffic into sales, right? Refining design elements, marketing messages and sales funnels is essential for any business, so here is a list of basic conversion optimisation issues I... read more

  • Understand When Customers Buy Online

    Everybody likes buying stuff! Regardless of lifestyle or budget, people enjoy getting the stuff they want and need. Nobody likes spending money though. So understanding how to help people justify the decision to part with their money is an essential step in converting more website visitors into paying customers. Read more about understanding when customers buy online.

  • 5 Point Website User Experience Checklist

    Nobody else sees you're site like you do! When reviewing your website, check that it provides visitors with a good experience of your products and services, so be sure to communicate with what you say, how you say it and what you expect potential customers to do. Five essential things to consider when checking web site usability include... see the full web site user experience checklist.

  • Grab People’s Attention Checklist

    Communicate with what you say, how you say it and what you expect potential customers to do on your website: Use the AIDA checklist to grab people’s attention when creating marketing copy A is Attention - Interrupt your audience with attention grabbing headlines, copy and images I is Interest - draw them in with things... read more

  • Analyse Market Trends and Forces

    It is advisable to constantly evolve your products and services to match the changing needs of your customers: Read - subscribe to and read your industry or trade press publications Study - take notes from freely available government statistics and spot trends Attend - visit trade shows and conferences and network with your industry partners... read more

Time for Action? Give your products and services the professional marketing they deserve...

...or contact me to ask any question

  • Martin Wilson on Twitter
  • Martin Wilson at Linkedin
  • Martin Wilson on Google+
  • Email Martin Wilson