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A lot of business owners get sucked into using the marketing jargon they see online and try to apply it to their own sites. And yes, that is one of the worst things you can do when trying to sound like a real human. Why? Well, because your website copy should be less about what… read more
Everybody likes buying stuff! Regardless of lifestyle or budget, people enjoy getting the stuff they want and need. Nobody likes spending money though. So understanding how to help people justify the decision to part with their money is an essential step in converting more website visitors into paying customers. Read more about understanding when customers buy online.
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