Sales Optimisation

Need to Increase sales from your own or a client’s existing website traffic? Sign up for updates to get website sales conversion optimisation tips, advice on the best AB split testing tools to use for each job and the essentials you need in place to generate online sales from your website.

06 Apr2012

Everybody likes buying stuff! Regardless of lifestyle or budget, people enjoy getting the stuff they want and need. Nobody likes spending money though. So understanding how to help people justify the decision to part with their money is an essential step in converting more website visitors into paying customers. Read more about understanding when customers buy online.

19 Jul2010

It is advisable to constantly evolve your products and services to match the changing needs of your customers: Read - subscribe to and read your industry or trade press publications Study - take notes from freely available government statistics and spot trends Attend - visit trade shows and conferences and network with your industry partners... read more

17 Jul2010

Be a Psychologist - segment your market and work out why each group would buy your product: Ideal customer - split your customers into related groups and define your ideal customer Demographics - make a note of their age-group, gender, income bracket and geographic location Buying habits - will they buy every day, week, month... read more

24 Feb2010

You don't have to be a great salesperson. Just make it easy for people to find and buy your products online: Good design - not just looking good, your website needs to function as a marketing tool Good keywords - research keywords that people will use to search for your product Good links - ask... read more

Time for Action? Give your products and services the professional marketing they deserve...

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