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19 Jul2010

Markets and technologies never stand still - and neither to your competitors. Aim ahead of game rather than chase a trend: Research - make a list with notes of all your competitors including... Direct competitors - head to head competitors who share your target markets Other competitors - similar products to your own but in... read more

17 Jul2010

Be a Psychologist - segment your market and work out why each group would buy your product: Ideal customer - split your customers into related groups and define your ideal customer Demographics - make a note of their age-group, gender, income bracket and geographic location Buying habits - will they buy every day, week, month... read more

24 Feb2010

You don't have to be a great salesperson. Just make it easy for people to find and buy your products online: Good design - not just looking good, your website needs to function as a marketing tool Good keywords - research keywords that people will use to search for your product Good links - ask... read more

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