It is advisable to constantly evolve your products and services to match the changing needs of your customers:

1. Read – subscribe to and read your industry or trade press publications
2. Study – take notes from freely available government statistics and spot trends
3. Attend – visit trade shows and conferences and network with your industry partners
4. Talk – discuss your product with your customers to see what they really want
5. Spy – spot and watch leading edge customers, those are the trend setters and innovators

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