Analyse Market Trends and Forces

It is advisable to constantly evolve your products and services to match the changing needs of your customers:

  1. Read - subscribe to and read your industry or trade press publications
  2. Study - take notes from freely available government statistics and spot trends
  3. Attend - visit trade shows and conferences and network with your industry partners
  4. Talk - discuss your product with your customers to see what they really want
  5. Spy - spot and watch leading edge customers, those are the trend setters and innovators

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